Allrecipes has delivered successful campaigns for automotive, grocery, mass merchandise, dairy, personal care, banks, and endemic advertisers.
71% 24 – 54 years old
66% work outside the home
90% are the primary purchase decision makers, selecting which brands come into their household
50% shop for groceries within 48 hours of Allrecipes visit
77% prepare meals at home daily
94% seek food, beverage and recipe information online/month
Advertise with Allrecipes
Allrecipes is a leading site in UK and the world’s largest and most active online food community serving more than 1 billion visits annually, energising home cooks to confidently accomplish all their cooking goals – no matter the size or scope. Home cooks discover and share food ideas and experiences with Allrecipes through our authentic, relevant, trusted community. With 18 sites representing 23 countries in 12 languages, Allrecipes offers authentic food experiences for home cooks worldwide.
Advertise online with Allrecipes
Allrecipes delivers when it comes to digital advertising. Our team works to develop customised, integrated campaigns that leverage the power of the Allrecipes' community to drive awareness, preference and consumption for your brand.
Allrecipes offers an extensive range of online media advertising products:
Recipe, article and video integration to drive engagement
Prominent homepage and category sponsorships
Customisable geotargeted banner ads to drive traffic
Interactive advertising that reaches cooks at home and on the go
Display advertising for mobile to keep your brand message in front of technology
Hungry for more? Contact Allrecipes today for more information or to receive a custom campaign proposal.
Allrecipes is partnered with Mode Media Corporation UK, Ltd, which provides formats across all digital delivery platforms. Mode’s integrated content solutions enable brands to engage with consumers and their core passion points. As a strategic content partner, Mode offers advertisers the opportunity to speak to interested audiences through multi-platform solutions including: social, video, mobile and offline executions. Advertisers can access Allrecipes' audience through Mode’s UK office.