Allrecipes is the #1 global digital food brand with 18 sites serving more than 1 billion visits annually from home cooks around the world.

Allrecipes and its global community offers cooks at all skill levels a dynamic and indispensable place to discover and share food online.

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Key Demographics

84% Female
53% Live in households of 3 or more
38% Have children under 18 living at home
90% Are the primary purchase decision makers, selecting which brands come into the household
50% Shop for groceries within 48 hours of Allrecipes visit
77% Prepare meals at home daily
94% Seek food, beverage and recipe information online/month

Top worldwide recipe searches

  1. Cake
  2. Chicken
  3. Pasta
  4. Bacalhau (Cod)
  5. Eggs

Allrecipes covers your favourites around the world!

Easy Banana Cake in the United Kingdom

Creamy Chicken and Mushroom Fettucine in Australia

Pasta pesto in the Netherlands

Bacalhau com batatas ao forno in Brazil

西红柿炒蛋 in China


Home cooking heats up

Home cooking heats up

78% of global home cooks prepare meals daily

37% are cooking more this year than last year and it isn't only for economic reasons

77% choose to cook at home for a healthier lifestyle

50% are looking to learn new cooking skills and add variety at mealtime

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China Germany France India Italy
Japan Korea Mexico Netherlands Poland
Quebec Russia Ukraine United Kingdom / Ireland United States

Allrecipes is a trusted global leader and has partnered with many of the world's largest brands. Top market leaders come to Allrecipes for customized, integrated, quality advertising solutions.

Contact us

Patricia Lee Smith
Vice President, International
+1 206 436 7446
Larisa Sheckler
Senior Director, International
Sales & Marketing
+1 206-436-7459
413 Pine Street, Suite 500
Seattle, WA 98101
+1 206-576-3366