The beetroot is not madness, it provides alot of moisture and tastes delicious. Leave yourself plenty of time to make this cake because it is quite a lengthy recipe. The cake is best eaten when it is still slightly warm. It is also really important to ice it at the last minute or the icing can lose its shine.
This is a really lovely cake - very moist and delicious. However, I baked it in a savarin as in the photograph and after 2.5 hour baking it still hadn't baked through in the bottom. Result - half of the cake left stuck in the bottom of the mould. I will definitely try again but maybe in a standard round cake tin. - 14 Oct 2012